Casino affiliate solution
We build a convenient affiliate programme for player acquisition: clear offers, a partner portal, commissions, campaigns and transparent work with every source.
Affiliates see terms, campaigns and results in one place
Clear terms for a specific market and audience type.
The affiliate can see which placements and channels are being used.
Reward history and current status are available without unnecessary requests.
Key acquisition metrics are presented in a clear format.
The casino team manages affiliate relationships systematically, while affiliates get transparent terms and a clear workflow.
A solution for structured affiliate management instead of scattered arrangements
The affiliate programme brings together terms, campaigns, rewards and communication so the acquisition channel can grow as a dedicated business area.
One affiliate database
Profiles, statuses, markets and current agreements are collected in one workspace.
Different terms
Separate offers can be used for different markets, sources and affiliate groups.
Placement management
Affiliates can see available campaigns and work with those that suit their audience.
Clear commission accruals
Reward terms and payout history are available in a format that is easy for affiliates to understand.
Relationship context
The manager can see the working history and does not start every conversation from scratch.
Overall channel view
The team can see which affiliates and campaigns matter most to the current strategy.
From joining the programme to ongoing collaboration
A strong affiliate solution makes the process clear for both sides: the affiliate gets started quickly, while the manager can see every important stage of the relationship.
Join
The affiliate gets access to the programme and understands the main partnership terms.
Choose a campaign
Available offers are grouped by markets, brands and audiences.
Acquire players
The affiliate works with suitable placements and can see campaign results.
Receive rewards
Accruals, statuses and settlement history remain transparent in the partner portal.
Affiliate programme terms can be adapted to different acquisition models
Not all affiliates work the same way. The solution lets you separate offers by market, audience type and partnership format without mixing terms.
Offer structure
The affiliate can immediately see the key terms and understand which audience a particular campaign is intended for.
Flexible affiliate management
Different formats and priorities can be used for different relationships while keeping a clear history for each affiliate.
Individual affiliates can receive their own offers within an agreed model.
Terms can be separated by country and brand without mixing different business areas.
Promotional offers and special terms can be kept separate from ongoing arrangements.
The team and affiliate can see which terms applied before and what is used now.
Affiliates get everything they need for daily work without constantly asking the manager
The portal should help affiliates find current campaigns, check results and understand the current state of the partnership on their own.
Campaigns
Available offers and their terms are collected in one clear section.
Results
The affiliate can see results across their sources and current acquisition channels.
Accruals
Current rewards and settlement history are available without separate correspondence.
Resources
Current promotional materials and brand assets are available alongside the relevant campaign.
The affiliate channel is measured by more than new registrations
The business needs to understand which sources bring in the right audience and how acquired players engage with the product after first contact.
Different platforms
The team can see which channels and affiliate platforms contribute to acquisition.
Player behaviour
It is important to understand not only that players arrived, but also how the acquired audience behaves afterwards.
Local differences
The same affiliate model can deliver different results in different markets.
Offer comparison
The team can see which offers fit a particular audience best.
Relationship priority
High-performing affiliates can receive more attention and dedicated partnership journeys.
Strategy adjustment
A clear view of the channel helps change priorities without working blindly.
Affiliate managers and leaders work from one view of the affiliate channel
The team sees relationship history, active offers and current results, so daily work does not depend on scattered spreadsheets and message threads.
Affiliate managers
Work with affiliates, offers, communication and current partnership tasks.
Marketing
Aligns campaign positioning and materials with specific markets and audiences.
Finance
Can see accruals, settlement statuses and context for each affiliate.
Managers
Get an overall view of the affiliate channel and its role in business growth.
The affiliate programme can grow with the brand and project footprint
As the casino grows, the affiliate channel can cover new markets, separate brands and different partnership models.
New Markets
Add local offers and terms for specific countries and audiences.
New brands
The affiliate programme can support several products with different positioning.
New models
Different affiliate groups can work under different partnership formats.
Strong relationships
Top affiliates can be moved into dedicated programmes and developed through more personalised relationships.
From affiliate model to a ready programme for daily work
We define markets, affiliate types and partnership rules, then bring offers, the partner portal and team workflows together in one solution.
Model
We define the role of the affiliate channel, affiliate types and main markets.
Terms
We shape the structure of offers, campaigns and reward models.
Portal
We build the affiliate workspace and clear access to the information they need.
Testing
We test the main journeys for affiliates, affiliate managers and the finance team.
Launch
We prepare the programme for operation and continue developing it for new markets and affiliate channels.
The affiliate channel works better alongside retention and product growth
New player acquisition is usually followed by CRM work, bonuses, loyalty and the casino's broader operating model.
Casino CRM solution
For segmentation and personalised player engagement after acquisition.
Bonus system
For offers that support the first gaming experience and repeat activity.
Loyalty programme
For long-term audience engagement and stronger player relationships.
Platform for operators
For companies that need a broader system for managing the product and growth channels.
Want to turn your affiliate channel into a managed growth engine?
Tell us which affiliates, markets and partnership models you plan to work with. We will build a solution around the real structure of your programme.