Live Casino Integration
Add dealer-led games to one casino, build a dedicated live lobby and offer players roulette, blackjack, baccarat and game shows within the familiar brand environment.
Players should immediately understand which live formats are available and where to go
The live area gets its own structure while remaining part of the overall casino, account and player experience.
Popular roulette variants get prominent placement for quick access.
Players can choose a familiar format and the playing style that suits them.
This popular live format gets its own collections and priorities.
Game shows expand the live product beyond classic tables.
Players keep the familiar account, balance and navigation while live content gets its own clear presentation.
Live casino adds human interaction and a new type of gaming experience to the product
Dealer-led games appeal to players who value atmosphere, a sense of presence and familiar table formats. Integration makes it possible to develop this area within an existing casino.
Live interaction
A live dealer and the gaming atmosphere create a different level of engagement from a standard catalogue.
Familiar formats
Roulette, blackjack and baccarat provide clear entry points for experienced players.
Entertainment content
Game Shows expand the live category and make it appealing to a broader audience.
Dedicated structure
Live content does not get lost among pokies and has its own navigation.
New events
The live area creates additional reasons for campaigns, collections and player return.
One casino
Players experience live games as a natural extension of the core product.
The live area can combine classic tables with entertaining game shows
The mix depends on the audience and casino positioning. Each format should have a clear place without overloading the first screen.
Roulette
A classic live format with a broad choice of tables and strong recognition.
Blackjack
A familiar card game for players who prefer classic rules and a live table.
Baccarat
A dedicated area for players specifically looking for this format.
Game Shows
More dynamic and entertaining live content for players with different gaming preferences.
The live lobby should help players quickly choose a game, table or entertainment format
Players should see the main areas immediately and not waste time searching for the right table among many similar options.
Core entry points
The first screen of the live section covers the most common selection journeys.
How to present the full range
Additional collections help manage a large number of tables and formats without overload.
The most in-demand live content remains accessible from the first screen.
Fresh live releases get dedicated visibility and introduce the audience to new formats.
Players can find a familiar style and favourite game studios faster.
Games are grouped around events, promotions or specific product priorities.
The move from the main casino to a live table should be fast and natural
The live section works best when players immediately see a clear choice, keep their account context and can easily return to familiar games.
Open live
The player moves from the main casino into the dedicated live area.
Choose a format
Roulette, card games and shows are organised into clear categories.
Find a table
Popular and familiar content helps players decide faster.
Play
The live game becomes part of the overall player experience and account.
Return
Favourites, history and new live highlights help bring players back to the right format.
The live format needs a more expressive presentation while remaining easy to use
The atmosphere of dealers and tables should strengthen the product emotion, while the interface helps players understand their choices quickly and stay in control of the gaming journey.
Human interaction
The live dealer becomes a central part of the experience and sets live apart from other gaming areas.
Clear choice
Players can see the game type and quickly move to a suitable option.
More emotion
The live format creates a sense of occasion and engages differently from a standard game catalogue.
One context
Balance and profile remain familiar parts of the casino regardless of the live game selected.
Familiar tables
History and favourites help players quickly return to a favourite format.
Consistent character
The live lobby keeps the style and positioning of the main casino.
Live content creates dedicated reasons for promotions and repeat engagement
New tables, game shows and themed live collections make communications more varied and let the casino offer players more than just pokies content.
New tables
Fresh live content becomes a natural reason to open the casino again.
Game shows
The entertainment format works well in campaigns aimed at a broader audience.
Themed collections
Tables and shows can be grouped around events, seasons and current promotions.
Personalised interest
Players can be brought back to familiar live formats and favourite categories.
Live content priorities can be adapted to the preferences of specific audiences
Favourite games, formats and presentation styles can differ across markets. The live lobby should therefore remain flexible and focused on real demand.
Local favourites
The most in-demand formats receive greater visibility in the relevant product version.
Language and presentation
The live section can be adapted to the language and habits of the selected audience.
Different categories
The first-screen structure changes according to what players choose most often in the market.
Unified brand
Local priorities do not prevent the overall casino from remaining recognisable.
Live casino works together with the main game catalogue, pokies, payments and analytics
These areas help make live part of a complete product and develop it based on audience behaviour.
Casino Game Integration
For the overall game catalogue where live becomes a dedicated area.
Pokies Integration
For expanding the gaming offer with pokies content and regular new releases.
Payment Gateway Integration
For the player financial journey within the overall casino.
Analytics integration
For understanding interest in live formats, categories and product priorities.
From choosing the live focus to a ready lobby inside the casino
We define the audience and core formats, shape the live section structure, set product priorities and test the player journey from entry to the selected table.
Focus
We define the role live casino should play in the overall gaming offer.
Formats
We choose the main categories: roulette, card games, game shows and other areas.
Lobby
We shape popular content, categories, new games and clear selection points.
Testing
We walk through the journey from the main casino to a live table and back again.
Growth
We update collections and live priorities as the audience and gaming offer grow.
Want to add live casino and make it a strong part of the overall gaming product?
Tell us about the target audience, markets and live formats you want to offer. We will build a clear lobby around tables, dealers and game shows.